中文标题
迪特·拉姆的10项优秀设计原则
1.Good design is innovative
好的设计就是创新的
Whether you are making a change or doing something in a new way, developing new ideas or making improvements to existing designs and working alongside new technology, all of these offer a multitude of opportunities for you to be innovative within a design.
无论您是要进行更改还是以新方式做某事，开发新想法或改进现有设计并结合使用新技术，所有这些都为您提供了在设计中进行创新的大量机会。
2.Good design makes a product useful
好的设计使产品有用
It doesn’t matter how stunning a product looks if it is practically unusable as it becomes completely worthless. Products are not pieces of art to be admired. They are there to serve a purpose and solve a problem.
如果产品实际上无法使用，因为它变得完全一文不值，那么它看起来有多惊人并不重要。产品不是值得欣赏的艺术品。他们在那里是为了服务一个目的并解决问题。
3.Good design is aesthetic 好的设计是美观的
Beautiful items tend to make us feel comfortable. If a product is beautiful, you may be more inclined to use and want it. Some may argue against this point as you may have your own subjective idea of what is beautiful, and some well-designed items do prioritize utility over beauty. Regardless of your taste, you may like the things around you to be beautiful irrespective of how you define beauty.
美丽的物品往往会让我们感到舒适。如果一个产品很漂亮，你可能更倾向于使用和想要它。有些人可能会反对这一点，因为您可能对什么是美丽的有自己的主观想法，而一些精心设计的物品确实优先考虑实用性而不是美观。无论你的品味如何，无论你如何定义美，你都可能喜欢你周围的事物是美丽的。
4.Good design makes a product understandable
好的设计使产品易于理解
For example, handles on doors that don’t indicate if they should be pushed or pulled or taps that don’t indicate if they are hot or cold just leave the user confused. The opposite of this is an instantly understandable product that is completely self-explanatory and communicates what it’s about, what it’s for and how to use it. This saves a user from breaking the product or spending time reading through instruction manuals.
例如，门上的把手没有指示是否应该推或拉，或者水龙头没有指示它们是热的还是冷的，只会让用户感到困惑。与此相反的是一个立即可理解的产品，它完全不言自明，并传达了它的内容、用途以及如何使用它。这使用户免于破坏产品或花时间阅读说明手册。
5.Good design is unobtrusive
好的设计是不引人注目的
An obtrusive product is an over-designed product. Products that tend to fail are those created with the designer in mind or with presumptions of who the user might be and or how they might use it. The very best products allow the user to do exactly what they want to do. These products should also help the user to complete their intended tasks effectively and happily. The design should not hinder the individual’s intuitive process.
突兀的产品是过度设计的产品。容易失败的产品是那些在考虑设计师的情况下创建的产品，或者假设用户是谁以及他们如何使用它。最好的产品允许用户完全做他们想做的事情。这些产品还应帮助用户有效和愉快地完成其预期任务。设计不应妨碍个人的直观过程。
6.Good design is honest 好的设计是诚实的
Good design doesn’t have tricks! It doesn’t pretend to be something that it isn’t, and it doesn’t try to manipulate you into buying it by making promises that can’t be kept. It should always have the user’s best interests in mind, so it shouldn’t have to try to lie to you or try to be something that it isn’t.
好的设计没有技巧！它不会假装自己不是，也不会试图通过做出无法兑现的承诺来操纵你购买它。它应该始终牢记用户的最大利益，因此它不必试图欺骗你或试图成为它不是的东西。
Good design is long-lasting
好的设计是持久的
Design should always be thorough to the last detail and avoids being fashionable which means that it never appears old or antiquated.
设计应该始终彻底到最后一个细节，避免时尚，这意味着它永远不会显得陈旧或过时。
7.Good design is thorough down to the last detail
好的设计是彻底的，直到最后一个细节
A Good design should be detail-oriented and leave nothing to chance. Every single aspect of the design should be considered, and all the elements should qualify to be a part of that design. Products should be designed with care, thoroughness, and concern for the intended user.
一个好的设计应该是注重细节的，不留任何机会。应该考虑设计的每一个方面，并且所有元素都应该有资格成为该设计的一部分。产品设计时应谨慎、彻底并关心目标用户。
Good design is environmentally friendly
好的设计是环保的
Pollution can arise from wasted resources throughout a product’s lifespan. Design shouldn’t be wasteful and should save resources where it can, both physically and digitally.
污染可能来自产品整个生命周期中的资源浪费。设计不应该是浪费，应该尽可能节省物理和数字资源。
8.Good design is as little as possible
好的设计是尽可能少的
Design should always be intentional. Anything that doesn’t serve a purpose for the user should be excluded. With less clutter, a design will achieve more clarity for the user.
设计应该始终是有意的。应排除任何对用户没有用途的内容。由于杂乱无章，设计将为用户带来更多的清晰度。
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